Gaylord Palms Resort & Convention Center offers extravagant amenities for business professionals and young families alike but they lack in advertising their lavish excursion themes during their non seasonal periods. The resort was in need of advertisements that connect and reach out to both current and future guests, while conveying a consistent brand message and visual identity. To achieve this, a multimedia marketing plan has been developed, and various promotional designs have been created to effectively draw consumers and leave a meaningful and memorable impression.
Billboards
Gaylord Palms target audience consists of families and business travelers looking for luxury and entertainment during their excursions. These guests value both leisure and adventure, as well as escape from busy work life. The resort offers them a combination of grand meeting spaces for events and a garden atrium, water park, and spa for relaxation and recreation. The multimedia marketing will feature billboards, posters, and a media cluster design that will be eye-catching, connecting more with the target audience and strengthening recognizability and trust. The promotional materials will reflect both luxury and leisure themes, in line with Gaylord Palms' vision to be the ultimate destination resort.
Posters
Media Cluster
