Busch Gardens is looking to feature a purchasable limited edition SKULL Mold-A-Rama figurine making kit for their upcoming HOWL-O-SCREAM event. The machines were popular in the 1960s and 1970s before disappearing from most parks, but in the 1990s Busch Gardens was the first park to bring back Mold-A-Rama. The SKULL figurine being one of the first original mold sets ever created only adds to the excitement of Busch Gardens’ history with Mold-A-Rama and to be able to share this during
HOWL-O-SCREAM.
Rough Sketches & Mold Making
These SKULL Mold-A-Rama kits will be accompanied by a packaging design and a freestanding Point Purchase Display that showcases the product and effectively draws the attention of guests. Busch Gardens target audience consists of families and thrill seeking enthusiasts. Guests who visit Busch Gardens during HOWL-O-SCREAM are looking for exhilarating and spooktacular environments that offer special Halloween themed activities for an experience like no other.
Package Design
The visual merchandising will feature packaging and freestanding Point Purchase Display concepts and designs that will be eye-catching and enhance guest experience. The designs will reflect HOWL-O-SCREAM’s style while also incorporating Mold-A-Rama elements inspired by their connection with Busch Gardens.
Point of Purchase
Developing these visual merchandising designs, the project successfully showcases Busch Garden's limited edition SKULL Mold-A-Rama figurine making kit for HOWL-O-SCREAM, while visually engaging with their target audience and providing guests with a unique, limited edition merchandise that generates excitement and pays homage to the park's history with Mold-A-Rama machines.
