Retrograde Springs has recently opened its doors to the public and is looking to market its grand opening, drawing in families and encouraging them to enjoy fun, relaxing activities in a retro-futuristic themed environment. To achieve this, a multimedia marketing campaign has been developed, and various promotional designs have been created to showcase Retrograde Springs' grand opening, which will effectively draw in visitors and create excitement for the new resort’s launch.
Billboards
Retrograde Springs' target audience is families with young children looking for a magical getaway. These families value creativity and have an adventurous spirit. Children are always anticipating the next big adventure and parents tend to spend most of their time balancing their work and family life. Retrograde Springs satisfies all those desires and offers them a unique experience along with a retreat from their everyday worries. There guests can feel at ease while creating memorable experiences that will last a lifetime. The multimedia marketing campaign will feature billboards, posters, and a media cluster design that will be eye-catching, and positively introduce Retrograde Springs to new eyes, building brand recognition. The promotional materials will reflect both vibrant visuals and retro-futuristic themes, while conveying the resort's vision of blending the best of the past and future to create a truly out-of-this-world experience.
Posters
Media Cluster
